Quản trị thương hiệu :

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Quản trị thương hiệu : Tài liệu hướng dẫn học tập

Nội dung sách giới thiệu tổng quan về thương hiệu, định vị thương hiệu, kiến trúc thương hiệu, giá trị thương thiệu, bảo hộ thương hiệu, phát triển và khai thác thương hiệu.

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Bibliographic Details
Main Author:	Hồ, Lê Thu Trang
Format:	Book
Language:	Undetermined
Published:	Cần Thơ Nxb. Đại học Cần Thơ 2013
Subjects:	Industrial management,Brand name products,Quản trị công nghiệp,Quản trị sản phẩm,Nhãn hiệu hàng hóa,Product management
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Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ


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001	CTU_225406
008	210402s9999 xx 000 0 und d
082			\|a 658.827
082			\|b Tr106
100			\|a Hồ, Lê Thu Trang
245		0	\|a Quản trị thương hiệu :
245		0	\|b Tài liệu hướng dẫn học tập
245		0	\|c Hồ Lê Thu Trang (Biên soạn)
260			\|a Cần Thơ
260			\|b Nxb. Đại học Cần Thơ
260			\|c 2013
520			\|a Nội dung sách giới thiệu tổng quan về thương hiệu, định vị thương hiệu, kiến trúc thương hiệu, giá trị thương thiệu, bảo hộ thương hiệu, phát triển và khai thác thương hiệu.
650			\|a Industrial management,Brand name products,Quản trị công nghiệp,Quản trị sản phẩm,Nhãn hiệu hàng hóa,Product management
904			\|i Nguyên
910			\|b dqhieu
980			\|a Trung tâm Học liệu Trường Đại học Cần Thơ