Reputation :

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Reputation : Realizing value from the corporate image

Good reputations, says Charles Fombrun, create wealth. In this thoroughly accessible book, Fombrun shows that by developing strong and consistent images, well-regarded companies generate hidden assets - or reputational capital - that give them a distinct advantage. Reputation examines how companies...

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Bibliografski detalji
Glavni autor:	Fombrun, Charles J
Format:	Knjiga
Jezik:	Undetermined
Izdano:	Boston, Mass. Harvard Business School Press 1996
Teme:	Corporate image,Hình ảnh công ty Case studies,Nghiên cứu tình huống
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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