Reputation : Realizing value from the corporate image
Good reputations, says Charles Fombrun, create wealth. In this thoroughly accessible book, Fombrun shows that by developing strong and consistent images, well-regarded companies generate hidden assets - or reputational capital - that give them a distinct advantage. Reputation examines how companies...
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| Format: | Book |
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Boston, Mass.
Harvard Business School Press
1996
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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