Reputation :

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Reputation : Realizing value from the corporate image

Good reputations, says Charles Fombrun, create wealth. In this thoroughly accessible book, Fombrun shows that by developing strong and consistent images, well-regarded companies generate hidden assets - or reputational capital - that give them a distinct advantage. Reputation examines how companies...

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書目詳細資料
主要作者:	Fombrun, Charles J
格式:	圖書
語言:	Undetermined
出版:	Boston, Mass. Harvard Business School Press 1996
主題:	Corporate image,Hình ảnh công ty Case studies,Nghiên cứu tình huống
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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