Consumer behavior
Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.
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| Glavni autor: | |
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| Format: | Knjiga |
| Jezik: | Undetermined |
| Izdano: |
Boston, Massachusetts
Pearson
2015
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| Teme: | |
| Oznake: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| Sažetak: | Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. |
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