Consumer behavior

Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.

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Opis bibliograficzny
1. autor: Schiffman, Leon G.
Format: Książka
Język:Undetermined
Wydane: Boston, Massachusetts Pearson 2015
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
Opis
Streszczenie:Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.