Consumer behavior

Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.

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Detalles Bibliográficos
Autor principal: Schiffman, Leon G.
Formato: Libro
Lenguaje:Undetermined
Publicado: Boston, Massachusetts Pearson 2015
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Descripción
Sumario:Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.