Consumer behavior
Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.
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| Natura: | Libro |
| Lingua: | Undetermined |
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Boston, Massachusetts
Pearson
2015
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| Riassunto: | Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. |
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