Quản trị chiêu thị: Quảng cáo, bán hàng trực tiếp, khuyến mãi và giao tế = Promotional management: Advertising, personal selling, sales, promotion and public relations

Cuốn sách này có 4 mục tiêu, một là tạo điều kiện thuận lợi cho việc hiểu biết về vai trò của chiêu thị trong chiến lược tiếp thị chung, hai là nhận biết được các thành phần cơ bản của họât động quản trị chiêu thị, ba là chỉ rõ sự ta...

पूर्ण विवरण

में बचाया:

ग्रंथसूची विवरण
मुख्य लेखक:	Hoàng Trọng
स्वरूप:	पुस्तक
भाषा:	Undetermined
प्रकाशित:	Hà Nội Thống kê 1997
विषय:	marketing,promotion
टैग :	टैग जोड़ें कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Quản trị chiêu thị. Quảng cáo, bán hàng trực tiếp, khuyến mãi và giao tế /

द्वारा Hoàng Trọng
प्रकाशित 1996

Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng

Quản trị chiêu thị: Quảng cáo, bán hàng trực tiếp, khuyến mãi và giao tế = Promotional management: Advertising, personal selling, sales, promotion and public relations

समान संसाधन