Quản trị chiêu thị: Quảng cáo, bán hàng trực tiếp, khuyến mãi và giao tế = Promotional management: Advertising, personal selling, sales, promotion and public relations

Cuốn sách này có 4 mục tiêu, một là tạo điều kiện thuận lợi cho việc hiểu biết về vai trò của chiêu thị trong chiến lược tiếp thị chung, hai là nhận biết được các thành phần cơ bản của họât động quản trị chiêu thị, ba là chỉ rõ sự ta...

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Bibliographic Details
Main Author:	Hoàng Trọng
Format:	Book
Language:	Undetermined
Published:	Hà Nội Thống kê 1997
Subjects:	marketing,promotion
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ

Quản trị chiêu thị. Quảng cáo, bán hàng trực tiếp, khuyến mãi và giao tế /

by Hoàng Trọng
Published 1996

Institutions: Thư viện Trường CĐ Kỹ Thuật Cao Thắng

Quản trị chiêu thị: Quảng cáo, bán hàng trực tiếp, khuyến mãi và giao tế = Promotional management: Advertising, personal selling, sales, promotion and public relations

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