Quản trị chiêu thị: Quảng cáo, bán hàng trực tiếp, khuyến mãi và giao tế = Promotional management: Advertising, personal selling, sales, promotion and public relations

Cuốn sách này có 4 mục tiêu, một là tạo điều kiện thuận lợi cho việc hiểu biết về vai trò của chiêu thị trong chiến lược tiếp thị chung, hai là nhận biết được các thành phần cơ bản của họât động quản trị chiêu thị, ba là chỉ rõ sự ta...

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Bibliografische gegevens
Hoofdauteur:	Hoàng Trọng
Formaat:	Boek
Taal:	Undetermined
Gepubliceerd in:	Hà Nội Thống kê 1997
Onderwerpen:	marketing,promotion
Tags:	Voeg label toe Geen labels, Wees de eerste die dit record labelt!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Quản trị chiêu thị. Quảng cáo, bán hàng trực tiếp, khuyến mãi và giao tế /

door Hoàng Trọng
Gepubliceerd in 1996

Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng

Quản trị chiêu thị: Quảng cáo, bán hàng trực tiếp, khuyến mãi và giao tế = Promotional management: Advertising, personal selling, sales, promotion and public relations

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