Quản trị chiêu thị: Quảng cáo, bán hàng trực tiếp, khuyến mãi và giao tế

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Quản trị chiêu thị: Quảng cáo, bán hàng trực tiếp, khuyến mãi và giao tế = Promotional management: Advertising, personal selling, sales, promotion and public relations

Hiển thị phiên bản (1) khác

Cuốn sách này có 4 mục tiêu, một là tạo điều kiện thuận lợi cho việc hiểu biết về vai trò của chiêu thị trong chiến lược tiếp thị chung, hai là nhận biết được các thành phần cơ bản của họât động quản trị chiêu thị, ba là chỉ rõ sự ta...

Cur síos iomlán

Đã lưu trong:

Sonraí Bibleagrafaíochta
Príomhúdar:	Hoàng Trọng
Formáid:	Leabhar
Teanga:	Undetermined
Foilsithe:	Hà Nội Thống kê 1997
Ábhair:	marketing,promotion
Clibeanna:	Cuir Clib Leis Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Míreanna Comhchosúla

Quản trị chiêu thị
le: Trần, Thị Ngọc Trang
Foilsithe: (2008)

Quản trị chiêu thị
le: Trần, Ngọc Trang
Foilsithe: (2008)

Tiếp thị địa phương =
Foilsithe: (2001)

Tiếp thị địa phương =
Foilsithe: (2001)

Tiếp thị địa phương =
Foilsithe: (2001)

Lập chiến lược quảng cáo
Foilsithe: (2008)

Confessions of Shameless Self-Promoters: Great Marketing Gurus Share Their Innovative, Proven, and Low-Cost Marketing Strategies to Maximize Your Success! /
le: Allen Debbie
Foilsithe: (2005)

Quản trị chiêu thị. Quảng cáo, bán hàng trực tiếp, khuyến mãi và giao tế /
le: Hoàng Trọng
Foilsithe: (1996)

Business-to-business marketing :
le: Fill, Chris
Foilsithe: (2005)

Giá trị về sự hài lòng của khách hàng :
Foilsithe: (2007)

Giá trị về sự hài lòng của khách hàng :
Foilsithe: (2007)

Giá trị về sự hài lòng của khách hàng :
Foilsithe: (2007)

Advertising and promotion :
le: Belch, George E. (George Eugene)
Foilsithe: (2004)

Advertising and promotion :
le: Belch, George E. (George Eugene)
Foilsithe: (2004)

Sales promotion decision making : Concepts, principles, and practice /
le: Ogden-Barnes, Steve.
Foilsithe: (2015)

Advertising communications and promotion management /
le: Rossiter, John R.
Foilsithe: (1998)

Advertising and Promotion: An Integrated Marketing Communications Perspective (Eleventh Edition)
le: George, E. Belch, et al.
Foilsithe: (2023)

Advertising Promotion and Other Aspects of Integrated Marketing Communications ( 9th Edition)
le: A. Terence, Shimp, et al.
Foilsithe: (2025)

Marketing định hướng vào khách hàng
le: Chaston, Ian
Foilsithe: (1999)

U. S. export opportunities to Japan
Foilsithe: (1978)

Customer message management :
le: Riesterer, Tim
Foilsithe: (2006)

Integrated Advertising, Promotion, and Marketing Communications (Global Edition - Eighth Edition)
le: Kenneth, E. Clow, et al.
Foilsithe: (2023)

Integrated Advertising, Promotion, and Marketing Communications (Ninth Edition - Global Edition)
le: Kenneth, E. Clow, et al.
Foilsithe: (2023)

Marketing and promoting your business :
le: Birt, Ian
Foilsithe: (2005)

Strategic advertising management
le: Percy, Larry
Foilsithe: (2001)

Confessions of shameless self promoters : great marketing gurus share their innovative, proven, and low-cost marketing strategies to maximize your success /
le: Allen, Debbie, 1953-
Foilsithe: (2006)

Policies for promoting industrial adaptation.
Foilsithe: (1976)

Policies for promoting industrial adaptation
Foilsithe: (1976)

Sales promotion essentials : the 10 basic sales promotion techniques /
le: Schultz, Don E.
Foilsithe: (1998)

The one to one future :
le: Peppers, Don

The one to one future :
le: Peppers, Don
Foilsithe: (1993)

Formative Research in Social Marketing. 1st ed. 2017
le: Kubacki, Krzysztof, et al.
Foilsithe: (2020)

Segmentation in Social Marketing. 1st ed. 2017
le: Dietrich, Timo, et al.
Foilsithe: (2020)

Hỏi đáp về sức khỏe trong đời sống hàng ngày
le: Đào Xuân Dũng
Foilsithe: (2004)

Các phương pháp nâng cao khă năng miễn dịch cơ thể
le: Fang, Fei Gui
Foilsithe: (2004)

Những điều cần biết về sức khỏe thể chất - tinh thần - trí tuệ
le: Trần Văn Bảo
Foilsithe: (2002)

The origins of japanese trade supremacy
le: Howe, Chiristopher
Foilsithe: (1996)

1001 cách thăng tiến
Foilsithe: (2004)

Die EWG und die konkurrenz Europa- Amerika
le: Mandel, Ernest
Foilsithe: (1973)

Promotion management /
le: Burnett, John J.
Foilsithe: (1993)