Quản trị chiêu thị: Quảng cáo, bán hàng trực tiếp, khuyến mãi và giao tế

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Quản trị chiêu thị: Quảng cáo, bán hàng trực tiếp, khuyến mãi và giao tế = Promotional management: Advertising, personal selling, sales, promotion and public relations

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Cuốn sách này có 4 mục tiêu, một là tạo điều kiện thuận lợi cho việc hiểu biết về vai trò của chiêu thị trong chiến lược tiếp thị chung, hai là nhận biết được các thành phần cơ bản của họât động quản trị chiêu thị, ba là chỉ rõ sự ta...

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Bibliografiske detaljer
Hovedforfatter:	Hoàng Trọng
Format:	Bog
Sprog:	Undetermined
Udgivet:	Hà Nội Thống kê 1997
Fag:	marketing,promotion
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Lignende værker

Quản trị chiêu thị
af: Trần, Thị Ngọc Trang
Udgivet: (2008)

Quản trị chiêu thị
af: Trần, Ngọc Trang
Udgivet: (2008)

Tiếp thị địa phương =
Udgivet: (2001)

Tiếp thị địa phương =
Udgivet: (2001)

Tiếp thị địa phương =
Udgivet: (2001)

Lập chiến lược quảng cáo
Udgivet: (2008)

Confessions of Shameless Self-Promoters: Great Marketing Gurus Share Their Innovative, Proven, and Low-Cost Marketing Strategies to Maximize Your Success! /
af: Allen Debbie
Udgivet: (2005)

Quản trị chiêu thị. Quảng cáo, bán hàng trực tiếp, khuyến mãi và giao tế /
af: Hoàng Trọng
Udgivet: (1996)

Business-to-business marketing :
af: Fill, Chris
Udgivet: (2005)

Giá trị về sự hài lòng của khách hàng :
Udgivet: (2007)

Giá trị về sự hài lòng của khách hàng :
Udgivet: (2007)

Giá trị về sự hài lòng của khách hàng :
Udgivet: (2007)

Advertising and promotion :
af: Belch, George E. (George Eugene)
Udgivet: (2004)

Advertising and promotion :
af: Belch, George E. (George Eugene)
Udgivet: (2004)

Sales promotion decision making : Concepts, principles, and practice /
af: Ogden-Barnes, Steve.
Udgivet: (2015)

Advertising communications and promotion management /
af: Rossiter, John R.
Udgivet: (1998)

Advertising and Promotion: An Integrated Marketing Communications Perspective (Eleventh Edition)
af: George, E. Belch, et al.
Udgivet: (2023)

Advertising Promotion and Other Aspects of Integrated Marketing Communications ( 9th Edition)
af: A. Terence, Shimp, et al.
Udgivet: (2025)

Marketing định hướng vào khách hàng
af: Chaston, Ian
Udgivet: (1999)

U. S. export opportunities to Japan
Udgivet: (1978)

Customer message management :
af: Riesterer, Tim
Udgivet: (2006)

Integrated Advertising, Promotion, and Marketing Communications (Global Edition - Eighth Edition)
af: Kenneth, E. Clow, et al.
Udgivet: (2023)

Integrated Advertising, Promotion, and Marketing Communications (Ninth Edition - Global Edition)
af: Kenneth, E. Clow, et al.
Udgivet: (2023)

Marketing and promoting your business :
af: Birt, Ian
Udgivet: (2005)

Strategic advertising management
af: Percy, Larry
Udgivet: (2001)

Confessions of shameless self promoters : great marketing gurus share their innovative, proven, and low-cost marketing strategies to maximize your success /
af: Allen, Debbie, 1953-
Udgivet: (2006)

Policies for promoting industrial adaptation.
Udgivet: (1976)

Policies for promoting industrial adaptation
Udgivet: (1976)

Sales promotion essentials : the 10 basic sales promotion techniques /
af: Schultz, Don E.
Udgivet: (1998)

The one to one future :
af: Peppers, Don

The one to one future :
af: Peppers, Don
Udgivet: (1993)

Formative Research in Social Marketing. 1st ed. 2017
af: Kubacki, Krzysztof, et al.
Udgivet: (2020)

Segmentation in Social Marketing. 1st ed. 2017
af: Dietrich, Timo, et al.
Udgivet: (2020)

Hỏi đáp về sức khỏe trong đời sống hàng ngày
af: Đào Xuân Dũng
Udgivet: (2004)

Các phương pháp nâng cao khă năng miễn dịch cơ thể
af: Fang, Fei Gui
Udgivet: (2004)

Những điều cần biết về sức khỏe thể chất - tinh thần - trí tuệ
af: Trần Văn Bảo
Udgivet: (2002)

The origins of japanese trade supremacy
af: Howe, Chiristopher
Udgivet: (1996)

1001 cách thăng tiến
Udgivet: (2004)

Die EWG und die konkurrenz Europa- Amerika
af: Mandel, Ernest
Udgivet: (1973)

Promotion management /
af: Burnett, John J.
Udgivet: (1993)