Quản trị chiêu thị: Quảng cáo, bán hàng trực tiếp, khuyến mãi và giao tế

kod QR

Quản trị chiêu thị: Quảng cáo, bán hàng trực tiếp, khuyến mãi và giao tế = Promotional management: Advertising, personal selling, sales, promotion and public relations

Pokaż inne wersje (1)

Cuốn sách này có 4 mục tiêu, một là tạo điều kiện thuận lợi cho việc hiểu biết về vai trò của chiêu thị trong chiến lược tiếp thị chung, hai là nhận biết được các thành phần cơ bản của họât động quản trị chiêu thị, ba là chỉ rõ sự ta...

Szczegółowa specyfikacja

Zapisane w:

Opis bibliograficzny
1. autor:	Hoàng Trọng
Format:	Książka
Język:	Undetermined
Wydane:	Hà Nội Thống kê 1997
Hasła przedmiotowe:	marketing,promotion
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Podobne zapisy

Quản trị chiêu thị
od: Trần, Thị Ngọc Trang
Wydane: (2008)

Quản trị chiêu thị
od: Trần, Ngọc Trang
Wydane: (2008)

Tiếp thị địa phương =
Wydane: (2001)

Tiếp thị địa phương =
Wydane: (2001)

Tiếp thị địa phương =
Wydane: (2001)

Lập chiến lược quảng cáo
Wydane: (2008)

Confessions of Shameless Self-Promoters: Great Marketing Gurus Share Their Innovative, Proven, and Low-Cost Marketing Strategies to Maximize Your Success! /
od: Allen Debbie
Wydane: (2005)

Quản trị chiêu thị. Quảng cáo, bán hàng trực tiếp, khuyến mãi và giao tế /
od: Hoàng Trọng
Wydane: (1996)

Business-to-business marketing :
od: Fill, Chris
Wydane: (2005)

Advertising and promotion :
od: Belch, George E. (George Eugene)
Wydane: (2004)

Advertising and promotion :
od: Belch, George E. (George Eugene)
Wydane: (2004)

Sales promotion decision making : Concepts, principles, and practice /
od: Ogden-Barnes, Steve.
Wydane: (2015)

Advertising communications and promotion management /
od: Rossiter, John R.
Wydane: (1998)

Advertising and Promotion: An Integrated Marketing Communications Perspective (Eleventh Edition)
od: George, E. Belch, i wsp.
Wydane: (2023)

Advertising Promotion and Other Aspects of Integrated Marketing Communications ( 9th Edition)
od: A. Terence, Shimp, i wsp.
Wydane: (2025)

Giá trị về sự hài lòng của khách hàng :
Wydane: (2007)

Giá trị về sự hài lòng của khách hàng :
Wydane: (2007)

Giá trị về sự hài lòng của khách hàng :
Wydane: (2007)

Marketing định hướng vào khách hàng
od: Chaston, Ian
Wydane: (1999)

U. S. export opportunities to Japan
Wydane: (1978)

Customer message management :
od: Riesterer, Tim
Wydane: (2006)

Integrated Advertising, Promotion, and Marketing Communications (Global Edition - Eighth Edition)
od: Kenneth, E. Clow, i wsp.
Wydane: (2023)

Integrated Advertising, Promotion, and Marketing Communications (Ninth Edition - Global Edition)
od: Kenneth, E. Clow, i wsp.
Wydane: (2023)

Marketing and promoting your business :
od: Birt, Ian
Wydane: (2005)

Strategic advertising management
od: Percy, Larry
Wydane: (2001)

Confessions of shameless self promoters : great marketing gurus share their innovative, proven, and low-cost marketing strategies to maximize your success /
od: Allen, Debbie, 1953-
Wydane: (2006)

The one to one future :
od: Peppers, Don

The one to one future :
od: Peppers, Don
Wydane: (1993)

Formative Research in Social Marketing. 1st ed. 2017
od: Kubacki, Krzysztof, i wsp.
Wydane: (2020)

Segmentation in Social Marketing. 1st ed. 2017
od: Dietrich, Timo, i wsp.
Wydane: (2020)

Policies for promoting industrial adaptation.
Wydane: (1976)

Policies for promoting industrial adaptation
Wydane: (1976)

Sales promotion essentials : the 10 basic sales promotion techniques /
od: Schultz, Don E.
Wydane: (1998)

Hỏi đáp về sức khỏe trong đời sống hàng ngày
od: Đào Xuân Dũng
Wydane: (2004)

Các phương pháp nâng cao khă năng miễn dịch cơ thể
od: Fang, Fei Gui
Wydane: (2004)

The origins of japanese trade supremacy
od: Howe, Chiristopher
Wydane: (1996)

1001 cách thăng tiến
Wydane: (2004)

Die EWG und die konkurrenz Europa- Amerika
od: Mandel, Ernest
Wydane: (1973)

Promotion management /
od: Burnett, John J.
Wydane: (1993)

Hoạch định chiến lược xây dựng và quảng bá thương hiệu Cam Sành tại huyện Tam Bình tỉnh Vĩnh Long :
od: Nguyễn, Minh Lầu
Wydane: (2013)