Marketing across cultures
The cultural variable of international marketing is of prime importance in that it impacts communication, business negotiation, consumer needs and attitudes, and the design and implementation of marketing strategies. This book compares national marketing systems and local commercial customs in vario...
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| Format: | Book |
| Language: | Undetermined |
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London
Prentice hall
1996
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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