Marketing across cultures

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Marketing across cultures

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The cultural variable of international marketing is of prime importance in that it impacts communication, business negotiation, consumer needs and attitudes, and the design and implementation of marketing strategies. This book compares national marketing systems and local commercial customs in vario...

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Dades bibliogràfiques
Autor principal:	Usunier, Jean-Claude
Format:	Llibre
Idioma:	Undetermined
Publicat:	London Prentice hall 1996
Matèries:	Tiếp thị xuất khẩu,Export marketing Khía cạnh xã hội,Social aspects
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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