Marketing across cultures

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Marketing across cultures

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The cultural variable of international marketing is of prime importance in that it impacts communication, business negotiation, consumer needs and attitudes, and the design and implementation of marketing strategies. This book compares national marketing systems and local commercial customs in vario...

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書目詳細資料
主要作者:	Usunier, Jean-Claude
格式:	圖書
語言:	Undetermined
出版:	London Prentice hall 1996
主題:	Tiếp thị xuất khẩu,Export marketing Khía cạnh xã hội,Social aspects
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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