Marketing across cultures

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Marketing across cultures

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The cultural variable of international marketing is of prime importance in that it impacts communication, business negotiation, consumer needs and attitudes, and the design and implementation of marketing strategies. This book compares national marketing systems and local commercial customs in vario...

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Opis bibliograficzny
1. autor:	Usunier, Jean-Claude
Format:	Książka
Język:	Undetermined
Wydane:	London Prentice hall 1996
Hasła przedmiotowe:	Tiếp thị xuất khẩu,Export marketing Khía cạnh xã hội,Social aspects
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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