Marketing across cultures

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Marketing across cultures

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The cultural variable of international marketing is of prime importance in that it impacts communication, business negotiation, consumer needs and attitudes, and the design and implementation of marketing strategies. This book compares national marketing systems and local commercial customs in vario...

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Bibliografiske detaljer
Hovedforfatter:	Usunier, Jean-Claude
Format:	Bog
Sprog:	Undetermined
Udgivet:	London Prentice hall 1996
Fag:	Tiếp thị xuất khẩu,Export marketing Khía cạnh xã hội,Social aspects
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Lignende værker

Marketing across cultures
af: Usunier, Jean-Claude
Udgivet: (2005)

Giải pháp marketing xuất khẩu của công ty cổ phần xuất nhập khẩu thủy sản Cần Thơ :
af: Lê, Thị Nhả Ca
Udgivet: (2017)

Hoạch định chiến lược marketing xuất khẩu cá tra sang thị trường EU cho Công ty cổ phần đầu tư và phát triển đa quốc gia tỉnh Đồng Tháp :
af: Nguyễn, Thị Kiều Diễm
Udgivet: (2015)

Global marketing
af: Gillespie, Kate
Udgivet: (2011)

Giải pháp nâng cao hiệu quả kinh doanh xuất khẩu cho ngành hàng cá tra thành phố Cần Thơ :
af: Nguyễn, Thị Kim Phượng
Udgivet: (2011)

Phân tích lợi thế cạnh tranh xuất khẩu gạo tại tỉnh Kiên Giang :
af: Huỳnh, Thị Út
Udgivet: (2012)

Giải pháp Marketing nhằm đẩy mạnh hoạt động xuất khẩu cá tra tỉnh An Giang :
af: Lê, Anh Thư
Udgivet: (2011)

International marketing and export management
af: Albaum, Gerald
Udgivet: (2016)

Global marketing :
af: Johansson, Johny K.
Udgivet: (2006)

Global marketing strategy
af: Chee, Harol
Udgivet: (1998)

Giáo trình marketing quốc tế
af: Trần, Minh Đạo
Udgivet: (2011)

Một số giải pháp nhằm hoàn thiện hoạt động Marketing xuất khẩu cho Công ty Cổ phần Chế biến Thuỷ sản và Xuất nhập khẩu Cà Mau (Camimex) vào thị trường Nhật Bản :
af: Nguyễn, Thị Hồng Thư
Udgivet: (2013)

The science of marketing :
af: Zarrella, Dan
Udgivet: (2013)

Global marketing
af: Keegan, Warren J
Udgivet: (2017)

Winning the story wars :
af: Sachs, Jonah
Udgivet: (2012)

Marketing quốc tế
Udgivet: (2014)

Marketing xuất nhập khẩu
af: Đỗ, Hữu Vinh
Udgivet: (2006)

Làm sao xuất khẩu có hiệu quả? =
af: Hoasheng, G.
Udgivet: (2002)

Social media marketing :
af: Dahl, Stephan
Udgivet: (2015)

Motivational marketing :
af: Imbriale, Robert
Udgivet: (2007)

Export-import theory, practices, and procedures
af: Seyoum, Belay
Udgivet: (2009)

International marketing
af: Cateora, Philip R.
Udgivet: (2005)

International marketing
af: Cateora, Philip R.
Udgivet: (2005)

International marketing
af: Cateora, Philip R
Udgivet: (2007)

International marketing
af: Vern Terpstra
Udgivet: (1997)

Global marketing
af: Johansson, Johny K.

Global marketing
af: Johansson, Johny K.
Udgivet: (2000)

Giáo trình marketing quốc tế =
af: Lưu, Thanh Đức Hải
Udgivet: (2019)

International marketing cases
af: Jain, Subhash C.

International marketing cases
af: Subhash C. Jain
Udgivet: (2001)

International marketing strategy
af: Doole, Isobel
Udgivet: (2012)

Global marketing strategies /
af: Jeannet, Jean-Pierre.
Udgivet: (1998)

Cases in global marketing strategies /
af: Jeannet, Jean-Pierre.
Udgivet: (2001)

Global Marketing: Foreign Entry, Local Marketing, and Global Management (McGraw-Hill/Irwin Series in Marketing) /
af: K. Johansson Johny
Udgivet: (2006)

Global marketing :
af: Jonhansson, Johny K.
Udgivet: (2006)

Global marketing :
af: Jonhansson, Jonhy K.
Udgivet: (2000)

International marketing : analysis and strategy /
af: Onkvisit, Sak.
Udgivet: (1997)

Export Marketing Strategy : Tactics and Skills That Work
af: Shaoming, Zou, et al.
Udgivet: (2012)

A guide to the culture of science, technology, and medicine
Udgivet: (1980)

Business gamification for dummies
af: Duggan, Kris
Udgivet: (2013)