Competing on analytics : The new science of winning : updated, with a new introduction

Leading companies are doing more than just collecting and storing data in large quantities--they're now driving their competitive strategies based on data-driven insights. And achieving impressive results: Identifying the most profitable customers, accelerating product innovation, optimizing su...

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Detalles Bibliográficos
Autor principal: Davenport, Thomas H.
Formato: Libro
Lenguaje:Undetermined
Publicado: Boston Harvard Business Review Press 2017
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