The moment of clarity : Using the human sciences to solve your toughest business problems
Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel...
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| Format: | Book |
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Boston, Massachusetts
Harvard Business Review Press
2014
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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