The moment of clarity : using the human sciences to solve your toughest business problems /

"Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas,...

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Détails bibliographiques
Auteur principal: Madsbjerg, Christian.
Autres auteurs: Rasmussen, Mikkel B..
Format: Livre
Langue:English
Publié: Boston, Massachusetts : Harvard Business Review Press, 2014
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