The moment of clarity : using the human sciences to solve your toughest business problems /
"Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas,...
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| Format: | Livre |
| Langue: | English |
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Boston, Massachusetts :
Harvard Business Review Press,
2014
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| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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