Practical web analytics for user experience : How analytics can help you understand your users

Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific...

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Detalhes bibliográficos
Autor principal: Beasley, Michael
Formato: Livro
Idioma:Undetermined
Publicado em: Amsterdam Morgan Kaufmann, an imprint of Elsevier 2013
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