Practical Web Analytics for User Experience: How Analytics Can Hepl You Understand Your Users /

Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific...

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Detalhes bibliográficos
Autor principal: Beasley, Michael
Formato: Livro
Idioma:English
Publicado em: Boston : Elsevier, 2013
Assuntos:
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