Practical web analytics for user experience how analytics can help you understand your users

Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific...

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書目詳細資料
主要作者: Beasley, Michael
其他作者: Michael Beasley; UX Designer; ITHAKA; Ypsilanti; Michigan; USA
語言:Undetermined
English
出版: Amsterdam,Boston Morgan Kaufmann, an imprint of Elsevier 2013
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