Inside Coca-Cola : A CEO's life story of building the world's most popular brand

A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility.

Bewaard in:
Bibliografische gegevens
Hoofdauteur: Isdell, Edward Neville
Formaat: Boek
Taal:Undetermined
Gepubliceerd in: New York St. Martin's Press 2011
Onderwerpen:
Tags: Voeg label toe
Geen labels, Wees de eerste die dit record labelt!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ