Inside Coca-Cola : A CEO's life story of building the world's most popular brand

A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility.

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Isdell, Edward Neville
Formatua: Liburua
Hizkuntza:Undetermined
Argitaratua: New York St. Martin's Press 2011
Gaiak:
Etiketak: Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ