Inside Coca-Cola : A CEO's life story of building the world's most popular brand
A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility.
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| 1. autor: | |
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| Format: | Książka |
| Język: | Undetermined |
| Wydane: |
New York
St. Martin's Press
2011
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| Hasła przedmiotowe: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| 100 | |a Isdell, Edward Neville | ||
| 245 | 0 | |a Inside Coca-Cola : | |
| 245 | 2 | |b A CEO's life story of building the world's most popular brand | |
| 245 | 0 | |c Neville Isdell, with David Beasley | |
| 260 | |a New York | ||
| 260 | |b St. Martin's Press | ||
| 260 | |c 2011 | ||
| 520 | |a A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility. | ||
| 650 | |a Công nghiệp nước giải khát,Soft drink industry | ||
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