Inside Coca-Cola : A CEO's life story of building the world's most popular brand

A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility.

שמור ב:
מידע ביבליוגרפי
מחבר ראשי: Isdell, Edward Neville
פורמט: ספר
שפה:Undetermined
יצא לאור: New York St. Martin's Press 2011
נושאים:
תגים: הוספת תג
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