Inside Coca-Cola : A CEO's life story of building the world's most popular brand

A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility.

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Bibliografski detalji
Glavni autor: Isdell, Edward Neville
Format: Knjiga
Jezik:Undetermined
Izdano: New York St. Martin's Press 2011
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