Food and agribusiness marketing in Europe

This groundbreaking book is the first to provide state-of-the-art information on the current changes and developments in European food and agricultural marketing. Food and Agribusiness Marketing in Europe contains broad and up-to-date coverage of agricultural and food marketing by experts in a varie...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
التنسيق: كتاب
اللغة:Undetermined
منشور في: New York International Business 1993
الموضوعات:
الوسوم: إضافة وسم
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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082 |a 381.41094 
082 |b F686 
245 0 |a Food and agribusiness marketing in Europe 
245 0 |c Matthew Meulenberg, editor 
260 |a New York 
260 |b International Business 
260 |c 1993 
520 |a This groundbreaking book is the first to provide state-of-the-art information on the current changes and developments in European food and agricultural marketing. Food and Agribusiness Marketing in Europe contains broad and up-to-date coverage of agricultural and food marketing by experts in a variety of European countries including Germany, Greece, Italy, the United Kingdom, France, Ireland, Belgium, the Netherlands, Spain, and Hungary. With chapters selected by the famous marketing specialist Matthew Meulenberg of The Netherlands, this enlightening book allows food and marketing professionals to gain new perspectives on the changing roles of food retailing and food industry in agricultural marketing and the structure of agriculture and food markets. 
650 |a Agricultural industries,Farm produce,Food industry and trade 
650 |x Case studies,Marketing,Case studies,Case studies 
650 |z Europe,Europe,Europe 
904 |i Phượng, Hải 
980 |a Trung tâm Học liệu Trường Đại học Cần Thơ