Marketing căn bản

Sách cung cấp những kiến thức khái quát, cơ bản và có hệ thống về marketing (môi trường, mục tiêu, người tiêu dùng...), marketing mix (chiến lược sản phẩm, giá cả, phân phối, truyền thông, khuyến mãi...), và về marketing mở rộng (dịch vụ,...

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Bibliographic Details
Main Author:	Nguyễn Xuân Quế...[et al.]
Format:	Book
Language:	Undetermined
Published:	Hà Nội Thống Kê 1998
Subjects:	marketing
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Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ

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Summary:	Sách cung cấp những kiến thức khái quát, cơ bản và có hệ thống về marketing (môi trường, mục tiêu, người tiêu dùng...), marketing mix (chiến lược sản phẩm, giá cả, phân phối, truyền thông, khuyến mãi...), và về marketing mở rộng (dịch vụ, quốc tế)

Marketing căn bản

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