Marketing căn bản

Sách cung cấp những kiến thức khái quát, cơ bản và có hệ thống về marketing (môi trường, mục tiêu, người tiêu dùng...), marketing mix (chiến lược sản phẩm, giá cả, phân phối, truyền thông, khuyến mãi...), và về marketing mở rộng (dịch vụ,...

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Bibliografske podrobnosti
Glavni avtor:	Nguyễn Xuân Quế...[et al.]
Format:	Knjiga
Jezik:	Undetermined
Izdano:	Hà Nội Thống Kê 1998
Teme:	marketing
Oznake:	Označite Brez oznak, prvi označite!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ


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100			\|a Nguyễn Xuân Quế...[et al.]
245		0	\|a Marketing căn bản
245		0	\|c Nguyễn Xuân Quế...[et al.]
260			\|a Hà Nội
260			\|b Thống Kê
260			\|c 1998
520			\|a Sách cung cấp những kiến thức khái quát, cơ bản và có hệ thống về marketing (môi trường, mục tiêu, người tiêu dùng...), marketing mix (chiến lược sản phẩm, giá cả, phân phối, truyền thông, khuyến mãi...), và về marketing mở rộng (dịch vụ, quốc tế)
650			\|a marketing
904			\|i Minh, 990204
980			\|a Trung tâm Học liệu Trường Đại học Cần Thơ

Marketing căn bản

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