Nghiên cứu marketing = Marketing research

Những vấn đề cơ bản về nghiên cứu Marketing, mục tiêu, kế hoạch nghiên cứu, thực hiện thu thập dữ liệu, xử lý, phân tích dữ liệu, trình bày và theo dõi kết quả.

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Bibliographic Details
Main Author:	Luck, David Jonson
Format:	Book
Language:	Undetermined
Published:	Hà Nội Thống Kê 1998
Subjects:	Marketing research,Nghiên cứu thị trường
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Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ

Description
Summary:	Những vấn đề cơ bản về nghiên cứu Marketing, mục tiêu, kế hoạch nghiên cứu, thực hiện thu thập dữ liệu, xử lý, phân tích dữ liệu, trình bày và theo dõi kết quả.

Nghiên cứu marketing = Marketing research

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