Nghiên cứu marketing =

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Nghiên cứu marketing = Marketing research

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Những vấn đề cơ bản về nghiên cứu Marketing, mục tiêu, kế hoạch nghiên cứu, thực hiện thu thập dữ liệu, xử lý, phân tích dữ liệu, trình bày và theo dõi kết quả.

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Detalhes bibliográficos
Autor principal:	Luck, David Jonson
Formato:	Livro
Idioma:	Undetermined
Publicado em:	Hà Nội Thống Kê 1998
Assuntos:	Marketing research,Nghiên cứu thị trường
Tags:	Adicionar Tag Sem tags, seja o primeiro a adicionar uma tag!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ


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245		0	\|b Marketing research
245		0	\|c David J Luck, Ronald S Rubin ; Phan Văn Thăng, Nguyễn Văn Hiến (Lược dịch và biên soạn)
260			\|a Hà Nội
260			\|b Thống Kê
260			\|c 1998
520			\|a Những vấn đề cơ bản về nghiên cứu Marketing, mục tiêu, kế hoạch nghiên cứu, thực hiện thu thập dữ liệu, xử lý, phân tích dữ liệu, trình bày và theo dõi kết quả.
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