Marketing căn bản = Basic marketing

Khái niệm về marketing (tiếp thị). Phân khúc thị trường và marketing hỗn hợp. Nghiên cứu tiếp thị và người tiêu dùng. Chiến lược tiếp thị và chiến lược phân phối. Nghiên cứu các tình huống marketing...

Disgrifiad llawn

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Vũ, Thế Phú
Fformat:	Llyfr
Iaith:	Undetermined
Cyhoeddwyd:	Thành phố Hồ Chí Minh Đại Học Quốc Gia Thành phố Hồ Chí Minh 2000
Pynciau:	Marketing
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ


LEADER	00921nam a2200217Ia 4500
001	CTU_40359
008	210402s9999 xx 000 0 und d
020			\|c 15000
082			\|a 658.83
082			\|b Ph500
100			\|a Vũ, Thế Phú
245		0	\|a Marketing căn bản =
245		0	\|b Basic marketing
245		0	\|c Vũ Thế Phú
260			\|a Thành phố Hồ Chí Minh
260			\|b Đại Học Quốc Gia Thành phố Hồ Chí Minh
260			\|c 2000
520			\|a Khái niệm về marketing (tiếp thị). Phân khúc thị trường và marketing hỗn hợp. Nghiên cứu tiếp thị và người tiêu dùng. Chiến lược tiếp thị và chiến lược phân phối. Nghiên cứu các tình huống marketing
650			\|a Marketing
904			\|i Minh, 010301
980			\|a Trung tâm Học liệu Trường Đại học Cần Thơ

Marketing căn bản = Basic marketing

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