Marketing căn bản = Basic marketing

Khái niệm về marketing (tiếp thị). Phân khúc thị trường và marketing hỗn hợp. Nghiên cứu tiếp thị và người tiêu dùng. Chiến lược tiếp thị và chiến lược phân phối. Nghiên cứu các tình huống marketing...

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Bibliografiska uppgifter
Huvudupphovsman:	Vũ, Thế Phú
Materialtyp:	Bok
Språk:	Undetermined
Publicerad:	Thành phố Hồ Chí Minh Đại Học Quốc Gia Thành phố Hồ Chí Minh 2000
Ämnen:	Marketing
Taggar:	Lägg till en tagg Inga taggar, Lägg till första taggen!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ


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520			\|a Khái niệm về marketing (tiếp thị). Phân khúc thị trường và marketing hỗn hợp. Nghiên cứu tiếp thị và người tiêu dùng. Chiến lược tiếp thị và chiến lược phân phối. Nghiên cứu các tình huống marketing
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Marketing căn bản = Basic marketing

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