Marketing căn bản = Basic marketing

Khái niệm về marketing (tiếp thị). Phân khúc thị trường và marketing hỗn hợp. Nghiên cứu tiếp thị và người tiêu dùng. Chiến lược tiếp thị và chiến lược phân phối. Nghiên cứu các tình huống marketing...

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Detalhes bibliográficos
Autor principal:	Vũ, Thế Phú
Formato:	Livro
Idioma:	Undetermined
Publicado em:	Thành phố Hồ Chí Minh Đại Học Quốc Gia Thành phố Hồ Chí Minh 2000
Assuntos:	Marketing
Tags:	Adicionar Tag Sem tags, seja o primeiro a adicionar uma tag!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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Marketing căn bản = Basic marketing

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