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Just do it : The Nike spirit in the corporate world

Nike understood the power of imagery and knew how to market those images all over the world. A truly global corporation, Nike relied on capital from Japan to manufacture shoes in Asia sold to one out of every four athletic-shoe buyers in Europe. Katz follows Nike all over the world, taking us from a...

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Dades bibliogràfiques
Autor principal:	Katz, Donald
Format:	Llibre
Idioma:	Undetermined
Publicat:	Holbrook, Mass Adams Pub 1994
Matèries:	Sporting goods industry,Sports History,Marketing United States,United States
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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