Just do it : The Nike spirit in the corporate world
Nike understood the power of imagery and knew how to market those images all over the world. A truly global corporation, Nike relied on capital from Japan to manufacture shoes in Asia sold to one out of every four athletic-shoe buyers in Europe. Katz follows Nike all over the world, taking us from a...
Gardado en:
Autor Principal: | Katz, Donald |
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Formato: | Libro |
Idioma: | Undetermined |
Publicado: |
Holbrook, Mass
Adams Pub
1994
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Những chủ đề: | |
Các nhãn: |
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Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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