Quản trị Marketing

Những hiểu biết về quản trị marketing; Phương pháp phân tích những vấn đề thường gặp trong quản trị marketing. Giới thiệu các bộ môn kinh tế, khoa học hành vi, lý thuyết quản trị và toán học. Vận dụng tư duy marketing vào sản phẩm, dịch vụ th...

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Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Kotler, Philip
Fformat:	Llyfr
Iaith:	Undetermined
Cyhoeddwyd:	Hà Nội Thống kê 2003
Pynciau:	Marketing
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ


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100			\|a Kotler, Philip
245		0	\|a Quản trị Marketing
245		0	\|c Philip Kotler; Vũ Trọng Hùng dịch; Phan Thăng hiệu đính
260			\|a Hà Nội
260			\|b Thống kê
260			\|c 2003
520			\|a Những hiểu biết về quản trị marketing; Phương pháp phân tích những vấn đề thường gặp trong quản trị marketing. Giới thiệu các bộ môn kinh tế, khoa học hành vi, lý thuyết quản trị và toán học. Vận dụng tư duy marketing vào sản phẩm, dịch vụ thị trường
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Quản trị Marketing

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