Quản trị marketing = Marketing management

Sách cung cấp những kiến thức tương đối hoàn chỉnh về tất cả các vấn đề của marketing. Sách được chia làm 6 phần. Phần I trình bày những cơ sở xã hội, quản trị và chiến lược của lý thuyết và thực tiễn marketing. Phần II trình bày như...

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Bibliographic Details
Main Author:	Kotler, Philip
Format:	Book
Language:	Undetermined
Published:	Hà Nội Thống Kê 1997
Subjects:	Marketing
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Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ

Quản trị marketing = Marketing management

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