Marketing căn bản

Khái niệm, nghiên cứu, quản trị và môi trường tiếp thị; Các vấn đề cơ bản của tiếp thị: Phân khúc và lựa chọn thị trường, mô hình hành vi của khách hàng, tiếp thị về sản phẩm, giá cả... và tiếp thị dịch vụ, tiếp thị quốc tế...

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Bibliographic Details
Format:	Book
Language:	Undetermined
Published:	Hà Nội Thống kê 2000
Subjects:	Marketing
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ


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245		0	\|a Marketing căn bản
245		0	\|c Phan Thăng, Phan Đình Quyền (Biên soạn)
260			\|a Hà Nội
260			\|b Thống kê
260			\|c 2000
520			\|a Khái niệm, nghiên cứu, quản trị và môi trường tiếp thị; Các vấn đề cơ bản của tiếp thị: Phân khúc và lựa chọn thị trường, mô hình hành vi của khách hàng, tiếp thị về sản phẩm, giá cả... và tiếp thị dịch vụ, tiếp thị quốc tế
650			\|a Marketing
904			\|i Trúc Phương,Hải
980			\|a Trung tâm Học liệu Trường Đại học Cần Thơ

Marketing căn bản

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