The macintosh way

The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, founder and president of Be, Inc. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry.

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Detalhes bibliográficos
Autor principal: Kawasaki, Guy
Formato: Livro
Idioma:Undetermined
Publicado em: New York Harper Perennial 1990
Assuntos:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ