The macintosh way

The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, founder and president of Be, Inc. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry.

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Detalles Bibliográficos
Autor principal: Kawasaki, Guy
Formato: Libro
Lenguaje:Undetermined
Publicado: New York Harper Perennial 1990
Materias:
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