The macintosh way

The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, founder and president of Be, Inc. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry.

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Bibliographic Details
Main Author: Kawasaki, Guy
Format: Book
Language:Undetermined
Published: New York Harper Perennial 1990
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Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ

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