Product development performance : strategy, organization, and management in the world auto industry

The result of six years of research conducted at the Harvard Business School on how different manufacturing firms around the world approach the development of new products. Its principal focus is on the impact of strategy, organization, and management on this critical component of business strategy....

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Clark, Kim B.
التنسيق: كتاب
اللغة:Undetermined
منشور في: Boston, Mass. Harvard Business School Press 1991
الموضوعات:
الوسوم: إضافة وسم
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