Product development performance : strategy, organization, and management in the world auto industry

The result of six years of research conducted at the Harvard Business School on how different manufacturing firms around the world approach the development of new products. Its principal focus is on the impact of strategy, organization, and management on this critical component of business strategy....

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Bibliografische gegevens
Hoofdauteur: Clark, Kim B.
Formaat: Boek
Taal:Undetermined
Gepubliceerd in: Boston, Mass. Harvard Business School Press 1991
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