Product development performance : strategy, organization, and management in the world auto industry
The result of six years of research conducted at the Harvard Business School on how different manufacturing firms around the world approach the development of new products. Its principal focus is on the impact of strategy, organization, and management on this critical component of business strategy....
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| Formato: | Libro |
| Idioma: | Undetermined |
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Boston, Mass.
Harvard Business School Press
1991
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