Introduction to mass communication : media literacy and culture
This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communicatio...
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| Tác giả chính: | |
|---|---|
| Định dạng: | Sách |
| Ngôn ngữ: | Undetermined |
| Được phát hành: |
New York
Thomson
2006
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 01475nam a2200229Ia 4500 | ||
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| 001 | CTU_94302 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 479000 | ||
| 082 | |a 302.23 | ||
| 082 | |b B225 | ||
| 100 | |a Baran, Stanley J. | ||
| 245 | 0 | |a Introduction to mass communication : | |
| 245 | 0 | |b media literacy and culture | |
| 245 | 0 | |c Stanley J. Baran | |
| 260 | |a New York | ||
| 260 | |b Thomson | ||
| 260 | |c 2006 | ||
| 520 | |a This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach; building on this tested emphasis, the new updated edition features dozens of updates on recent technologies and government rulings, including the Patriot Act, the Supreme Court ruling on Peer-2-Peer file-sharing on Grokster, the National Cable and Telecommunications Association vs. Brand X, newspaper blogs, BitTorrent, podcasting, and much more | ||
| 650 | |a Mass media,Mass media and culture,Media literacy | ||
| 904 | |i Hiếu | ||
| 910 | |a Sách kèm theo 2 đĩa có số: AV.001946 và AV.001945 | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||