The Asian marketing casebook
This compilation of 60 case studies, covering 16 Asian countries and the Middle East, demonstrates the diversity of marketing problems faced by both domestic Asian and foreign corporations operating in Asia. The Asian countries are Bangladesh, China, Hong Kong, India, Indonesia, Japan, Kazakstan, Ma...
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| Format: | Llibre |
| Idioma: | Undetermined |
| Publicat: |
London
Prentice Hall
1999
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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