The Asian marketing casebook

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The Asian marketing casebook

This compilation of 60 case studies, covering 16 Asian countries and the Middle East, demonstrates the diversity of marketing problems faced by both domestic Asian and foreign corporations operating in Asia. The Asian countries are Bangladesh, China, Hong Kong, India, Indonesia, Japan, Kazakstan, Ma...

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書目詳細資料
主要作者:	Capon, Noel
格式:	圖書
語言:	Undetermined
出版:	London Prentice Hall 1999
主題:	Marketing Case studies Asia
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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