The Asian marketing casebook

This compilation of 60 case studies, covering 16 Asian countries and the Middle East, demonstrates the diversity of marketing problems faced by both domestic Asian and foreign corporations operating in Asia. The Asian countries are Bangladesh, China, Hong Kong, India, Indonesia, Japan, Kazakstan, Ma...

Volledige beschrijving

Bewaard in:
Bibliografische gegevens
Hoofdauteur: Capon, Noel
Formaat: Boek
Taal:Undetermined
Gepubliceerd in: London Prentice Hall 1999
Onderwerpen:
Tags: Voeg label toe
Geen labels, Wees de eerste die dit record labelt!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ