The Asian marketing casebook

This compilation of 60 case studies, covering 16 Asian countries and the Middle East, demonstrates the diversity of marketing problems faced by both domestic Asian and foreign corporations operating in Asia. The Asian countries are Bangladesh, China, Hong Kong, India, Indonesia, Japan, Kazakstan, Ma...

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Autor principal: Capon, Noel
Formato: Libro
Lenguaje:Undetermined
Publicado: London Prentice Hall 1999
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