E-Retailing
Concerning the topical issue of e-retailing, this textbook provides readers with a guide to the implementation and operation of a successful e-retailing business. Written accessibly for students at all levels, it identifies and explains the underlying principles of e-retailing and its relationship w...
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| Autor principal: | |
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| Formato: | Livro |
| Idioma: | Undetermined |
| Publicado em: |
London
Routledge
2004
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| Assuntos: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| Resumo: | Concerning the topical issue of e-retailing, this textbook provides readers with a guide to the implementation and operation of a successful e-retailing business. Written accessibly for students at all levels, it identifies and explains the underlying principles of e-retailing and its relationship with conventional retail methods. Featuring international examples and original case vignettes, it leads students clearly through the subject and is a welcome addition to a subject too often neglected. |
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