E-Retailing
Concerning the topical issue of e-retailing, this textbook provides readers with a guide to the implementation and operation of a successful e-retailing business. Written accessibly for students at all levels, it identifies and explains the underlying principles of e-retailing and its relationship w...
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| Materialtyp: | Bok |
| Språk: | Undetermined |
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London
Routledge
2004
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| Sammanfattning: | Concerning the topical issue of e-retailing, this textbook provides readers with a guide to the implementation and operation of a successful e-retailing business. Written accessibly for students at all levels, it identifies and explains the underlying principles of e-retailing and its relationship with conventional retail methods. Featuring international examples and original case vignettes, it leads students clearly through the subject and is a welcome addition to a subject too often neglected. |
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