E-Retailing

Concerning the topical issue of e-retailing, this textbook provides readers with a guide to the implementation and operation of a successful e-retailing business. Written accessibly for students at all levels, it identifies and explains the underlying principles of e-retailing and its relationship w...

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Autor principal: Dennis, Charles
Format: Llibre
Idioma:Undetermined
Publicat: London Routledge 2004
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