E-Retailing
Concerning the topical issue of e-retailing, this textbook provides readers with a guide to the implementation and operation of a successful e-retailing business. Written accessibly for students at all levels, it identifies and explains the underlying principles of e-retailing and its relationship w...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Định dạng: | Sách |
| Ngôn ngữ: | Undetermined |
| Được phát hành: |
London
Routledge
2004
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 01079nam a2200217Ia 4500 | ||
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| 082 | |b D411 | ||
| 100 | |a Dennis, Charles | ||
| 245 | 0 | |a E-Retailing | |
| 245 | 0 | |c Charles Dennis | |
| 260 | |a London | ||
| 260 | |b Routledge | ||
| 260 | |c 2004 | ||
| 520 | |a Concerning the topical issue of e-retailing, this textbook provides readers with a guide to the implementation and operation of a successful e-retailing business. Written accessibly for students at all levels, it identifies and explains the underlying principles of e-retailing and its relationship with conventional retail methods. Featuring international examples and original case vignettes, it leads students clearly through the subject and is a welcome addition to a subject too often neglected. | ||
| 650 | |a Internet marketing,Electronic commerce,Retail trade,Teleshopping | ||
| 650 | |x Computer network resources | ||
| 904 | |i Tuyến | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||