Re-made in Japan : Everyday life and consumer taste in a changing society

Colonel Sanders, Elvis, Mickey Mouse and Jack Daniels have been enthusiastically embraced by Japanese consumers. But rather than simply imitate or borrow from the West, Japanese reinterpret and transform Western products and practices to suit their culture. This book shows how in the process of dome...

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Bibliographische Detailangaben
1. Verfasser: Tobin, Joseph J.
Format: Buch
Sprache:Undetermined
Veröffentlicht: New Haven Yale University Press 1992
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