Re-made in Japan : Everyday life and consumer taste in a changing society

Colonel Sanders, Elvis, Mickey Mouse and Jack Daniels have been enthusiastically embraced by Japanese consumers. But rather than simply imitate or borrow from the West, Japanese reinterpret and transform Western products and practices to suit their culture. This book shows how in the process of dome...

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Détails bibliographiques
Auteur principal: Tobin, Joseph J.
Format: Livre
Langue:Undetermined
Publié: New Haven Yale University Press 1992
Sujets:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
LEADER 01148nam a2200229Ia 4500
001 CTU_97968
008 210402s9999 xx 000 0 und d
082 |a 306.09 
082 |b T629 
100 |a Tobin, Joseph J. 
245 0 |a Re-made in Japan : 
245 0 |b Everyday life and consumer taste in a changing society 
245 0 |c Joseph J. Tobin 
260 |a New Haven 
260 |b Yale University Press 
260 |c 1992 
520 |a Colonel Sanders, Elvis, Mickey Mouse and Jack Daniels have been enthusiastically embraced by Japanese consumers. But rather than simply imitate or borrow from the West, Japanese reinterpret and transform Western products and practices to suit their culture. This book shows how in the process of domesticating foreign goods and customs, the Japanese have created a culture in which once-exotic practices (such as ballroom dancing) have become familiar, and once-familiar practices (such as public bathing) have become exotic. 
650 |a Consumers,Economic conditions 
650 |x Attitudes 
650 |z Japan,Japan 
904 |i Giang 
980 |a Trung tâm Học liệu Trường Đại học Cần Thơ