Re-made in Japan : Everyday life and consumer taste in a changing society
Colonel Sanders, Elvis, Mickey Mouse and Jack Daniels have been enthusiastically embraced by Japanese consumers. But rather than simply imitate or borrow from the West, Japanese reinterpret and transform Western products and practices to suit their culture. This book shows how in the process of dome...
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| Formaat: | Boek |
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New Haven
Yale University Press
1992
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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