Consumer Behavior and Marketing Strategy /

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Bibliographic Details
Main Author:	Peter, J. Paul
Other Authors:	Olson, Jerry C.
Format:	Book (Paper)
Language:	English
Published:	Chicago : Irwin, 1996
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Thư viện Trường Đại học Đà Lạt

Description
Physical Description:	XX, 738 tr.; 24 cm.
ISBN:	0-256-13904-0

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Consumer Behavior and Marketing Strategy /

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