Consumer behavior and marketing strategy /
Introduction to consumer behavior and marketing strategy. A framework for consumer analysis. Introduction to affect and cognition. Consumers' product knowledge and involvement. Attention and comprehension. Attitudes and intentions. Consumer decision making. Introduction to behavior. Classical a...
Guardat en:
| Autor principal: | |
|---|---|
| Altres autors: | |
| Format: | Llibre |
| Idioma: | English |
| Publicat: |
Chicago :
Irwin,
1996.
|
| Edició: | 4th ed. |
| Matèries: | |
| Etiquetes: |
Afegir etiqueta
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|