Product management /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book (Paper) |
| Published: |
Boston :
McGraw-Hill/Irwin,
c2002.
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| Edition: | 3rd ed. |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: | |
| Online Access: | Table of contents Publisher description |
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| Institutions: | Thư viện Trường Đại học Đà Lạt |
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| Physical Description: | xxv, 502 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0070275491 (alk. paper) |