Product management /

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Bibliographic Details
Main Author: Lehmann, Donald R.
Other Authors: Winer, Russell S.
Format: Book (Paper)
Published: Boston : McGraw-Hill/Irwin, c2002.
Edition:3rd ed.
Series:McGraw-Hill/Irwin series in marketing
Subjects:
Online Access:Table of contents
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Institutions: Thư viện Trường Đại học Đà Lạt