Product management /
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| Hlavní autor: | |
|---|---|
| Další autoři: | |
| Médium: | Sách giấy |
| Vydáno: |
Boston :
McGraw-Hill/Irwin,
c2002.
|
| Vydání: | 3rd ed. |
| Edice: | McGraw-Hill/Irwin series in marketing
|
| Témata: | |
| On-line přístup: | Table of contents Publisher description |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
|---|
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| 050 | # | # | |a HF5415.15 |b .L44 2002 |
| 082 | # | # | |a 658.56 |b LE-D |
| 100 | # | # | |a Lehmann, Donald R. |
| 245 | # | # | |a Product management / |c Donald R. Lehmann, Russell S. Winer. |
| 250 | # | # | |a 3rd ed. |
| 260 | # | # | |a Boston : |b McGraw-Hill/Irwin, |c c2002. |
| 300 | # | # | |a xxv, 502 p. : |b ill. ; |c 24 cm. |
| 440 | # | # | |a McGraw-Hill/Irwin series in marketing |
| 504 | # | # | |a Includes bibliographical references and indexes. |
| 650 | # | # | |a Product management. |
| 700 | # | # | |a Winer, Russell S. |
| 856 | # | # | |3 Table of contents |u http://www.loc.gov/catdir/toc/mh021/2001030383.html |
| 856 | # | # | |3 Publisher description |u http://www.loc.gov/catdir/description/mh021/2001030383.html |
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