1983 AMA Educators' Proceedings : research methods and causal modeling in marketing /

1983 AMA Educators' Proceedings : research methods and causal modeling in marketing /

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Bibliographic Details
Corporate Authors: AMA Educators' Proceedings Sarasota, Fla.), American Marketing Association.
Other Authors: Darden, William R., 1936-, Dillon, William R., Monroe, Kent B.
Format: Journal
Published: Chicago, IL : American Marketing Association, c1983.
Series:Proceedings series (American Marketing Association)
Subjects:
Marketing research > Mathematical models > Congresses.
Marketing research > Statistical methods > Congresses.
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Institutions: Thư viện Trường Đại học Đà Lạt
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